Work on the casino proceeded simultaneously, so it meant that every aspect of a casino – developers, management, payments and fraud, content, SEO, operations, and even marketing – all had a say in how it was built. One thing that makes this platform unique is the environment in which it was built. Fortunately, we already had the talent to do it. It soon became clear that we would have to create our own platform to power the casino we had in mind it. Q: Rootz is a fairly young company, tell us about your platform.Ī: We had originally thought of building just a casino. We thank Rootz for giving us an insider look and encourage LCB’ers to leave their comments below.
LCB learns more about the company including the concept of machine learning and automation. The game selection is a combination of approximately 20 partners including the industry’s top providers. With initial plans to develop an online casino brand, Wildz, the company moved forward with its own casino platform complete with all aspects necessary to not only integrate future brands, but also support every operational need. Established in 2017, Rootz is a newcomer to the iGaming industry.
